Our Story

Project Development Experience

The Piers extensive renovation and redevelopment was completed in 2006 by San Francisco Waterfront Partners LLC (SFWP), a partnership between local real estate developer, Pacific Waterfront Partners, LLC and the California State Teachers' Retirement System.

Locally based development partner, Pacific Waterfront Partners, LLC, is focused on urban infill development and real estate investment in the Western United States. Its Principals, Simon W. R. Snellgrove and Alicia Esterkamp Allbin, have over 50 years of combined real estate experience. PWP is a “hands on” local developer with extensive local market knowledge, an experienced multi-disciplined team and a proven ability to creatively add value at all phases of a project's cycle, including acquisitions, entitlements, development, asset management and property management.

Our Team

Pacific Waterfront Partners, LLC (PWP) is a real estate development and investment management firm based in San Francisco, focusing on urban infill development and diversified portfolio management.

Through innovative and diligent means and methods, PWP's principals bring over 50 years of experience to its projects and consistently strives toward the success of its clients, partners, employees and the greater community. With uncompromising integrity, our highly experienced and competent team is committed to the rigorous analysis, creative planning and management of development and investment opportunities.

PWP believes that superior risk-adjusted returns can be achieved through the innovative re-development of real estate in emerging urban markets through creativity, persistence and diligent management of the investment and development process.

PWP is a "hands on" local developer with extensive local market knowledge, an experienced multi-disciplined team and a proven ability to creatively add value at all phases of a project's cycle, including acquisitions, entitlements, development, asset management and property management.

  • Simon Snellgrove

    Founder

    Simon Snellgrove is the founder of Pacific Waterfront Partners, LLC (PWP). PWP was formed in 1999 and specializes in investment and development of urban real estate in the Western States of the U.S. Mr. Snellgrove has over 35 years of experience in the real estate development and institutional real estate investment management. Prior to forming PWP, Mr. Snellgrove spent 10 years in the institutional real estate investment business. From 1989 to 1993, he was President of U.S. Lend Lease, Inc. and Managing Director of Lend Lease International PLC in London. At Lend Lease he was responsible for the formation and promotion of two global real estate investment funds

    After Lend Lease he was Senior Vice President of The O’Connor Group with responsibility for international investment and client relations.

    For the previous 20 years Mr. Snellgrove was involved in all aspects of urban development with The Portman Companies. His activities included the design, entitlements, construction, marketing and leasing of mixed use urban properties in the U.S., Asia and Europe. Property types included office, retail, hotel and residential properties.

    Mr. Snellgrove is a founding trustee of the Bay School of San Francisco, and is active in numerous urban development endeavors in the San Francisco Bay Area.

  • Alicia Esterkamp Allbin

    Principal

    Alicia Esterkamp Allbin is a Principal of Pacific Waterfront Partners. Working with PWP since 2002, her responsibilities include managing entitlements, due diligence, marketing, leasing, public relations and community outreach.

    Ms. Esterkamp Allbin has her M.B.A. in marketing and management from the University of San Francisco and has comprehensive experience in lease analysis and negotiation, market research, data analysis, graphic design, website design, internal and external corporate communications, branding and identity analysis, direct marketing, public relations and event planning. In addition, she serves on the Board of Directors for the San Francisco Architectural Heritage, CREW SF, SFMADE, and for local dance group, Nancy Karp + Dancers. Ms. Esterkamp Allbin is a member of Lambda Alpha, SPUR, the Housing Action Coalition, ULI, BOMA and CREW. She has been honored with the San Francisco Business Time’s 2011 Bay Area’s Most Influential Women in Business and the 2011 Northern California Real Estate Women of Influence awards.

  • Paul Osmundson

    Director of Development

    Paul Osmundson has over twenty years of experience in real estate development in both the public and private sectors. Mr. Osmundson serves as Director of Development for Pacific Waterfront Partners, LLC. Prior to joining PWP, Mr. Osmundson joined Lend Lease in March 2005 as Development Director for the Watermark and the associated development of the San Francisco Cruise Terminal at Pier 30-32

    From 2001 to 2005 he served as Director of Real Estate for the Presidio Trust, and directed the development, leasing, and property management for all residential and non-residential property at the Presidio of San Francisco. The Presidio is one of the most successful military base closures in the nation, with more than 4 million square feet of space renovated and/or leased.

    Prior to joining the Presidio Trust, Mr. Osmundson served as a real estate development consultant working on various waterfront properties in San Francisco. His clients included AMB Property Corporation and Lend Lease.

    From 1997 to 2000, Mr. Osmundson was the Director of planning and development for the Port of San Francisco and the Port’s deputy director. At the Port, Mr. Osmundson was responsible for the renovation of the Ferry Building (300,000 square feet) and the conversion of Pier 1 into the Port’s headquarters offices (150,000). He also coordinated the Port’s involvement in the development of SBC Park, playing a role in securing the regulatory entitlements for the project. Mr. Osmundson also oversaw the completion and approval of a master plan for the Port by the Port Commission and Bay Conservation and Development Commission. He served as a Port analyst and project manager between 1989 and 1997. From 1984 to 1989 Mr. Osmundson was a real estate development and economics consultant for urban land planning and research consulting firms in Colorado.

    Mr. Osmundson holds a bachelor’s degree in geology from Colorado College and has studied real estate economics and business administration at the University of California at Berkeley. He is a member of the Executive Committee of the Urban Land Institute, San Francisco District Council.

  • Debra Viall

    Vice President of Investments

    Debra Viall has worked as a real estate investment consultant since 1989 and has served as Pacific Waterfront Partner’s Vice President of Investments since 2002. Her real estate experience includes due diligence and underwriting on commercial real estate acquisitions in excess of $2 billion, including suburban and urban office buildings, regional and community shopping centers, industrial properties, and mixed-used developments.

    In addition, Ms. Viall has extensive portfolio analysis and reporting experience for institutional separate accounts, commingled funds and private REITs with real estate assets in excess of $4 billion. Other assignments have included REIT initial public offering pricing and S-11 documentation, market research, historic redevelopment and tax credit qualification, strategic planning for separate account holdings, analysis of joint venture documents, and extensive development of financial analysis models.

  • Darren Bradley

    Chief Financial Officer

    Darren Bradley serves as Chief Financial Officer to Pacific Waterfront Partners. Prior to this position Mr. Bradley worked as the company’s external accounting advisor with a San Francisco based accounting firm. He has over 13 years experience in public accounting, comprising of five years in Sydney, Australia and eight years in San Francisco, United States. Eight of these years, Mr. Bradley has worked with a concentration in management consulting services.

    Mr. Bradley has extensive experience in assisting medium-sized business with: growth management, business reorganizations, capital budgeting, financing, valuation services, merger and acquisition assistance, due diligence, forecasting, decision modeling and design and implementation of management reporting systems. Recent experience includes bankruptcy/liquidation solutions and management. Mr. Bradley holds a Bachelor of Commerce degree from Sydney, Australia and is a member of the Institute of Chartered Accounts

  • Elliott Grimshaw

    Senior Project Manager

    Elliott Grimshaw serves as Senior Project Manager. Mr. Grimshaw was born into a construction family and spent his youth working on a variety of residential projects. After graduating from high school he began his construction career by enlisting into the United States Naval Construction Battalions where he received formal training as a carpenter. After leaving the Navy he attended The California State Polytechnic University in San Luis Obispo, California and earned a Bachelor of Science in Construction Engineering. After graduating from Cal Poly he joined Bechtel’s refinery and chemical division as a field engineer/superintendent and then joined Plant Construction Company in San Francisco.

    Mr. Grimshaw joined Plant Construction Company as a Project Manager and quickly rose through the ranks to become a Vice President and one of the owners of the Company. For over twenty years, Mr. Grimshaw worked on a variety of projects, including the renovation of 135 Post Street for Gumps, construction of a new office building at 275 Sacramento Street, construction of Prada’s signature store on Rodeo Drive in Beverly Hill and numerous other projects.

    After spending more than a quarter of a century as a builder and contractor and having always wanting to approach projects form the development side, Mr. Grimshaw decided to leave Plant Construction Company and offer construction consulting services to project owners. Since leaving Plant, Mr. Grimshaw has worked with various Owner/Developers including: Seagate Properties, Lennar Community Developers, Prada, and Levin Menzies and Associates. He works as an integral member of Pacific Waterfront Partners’ project team to assemble project consultant teams, site assessment, preparation of project proformas, manage the entitlement and permitting process, contractor selection and construction management.

Historical Overview

The Central Embarcadero Piers Historic District, comprised of Piers 1, 1½, 3 and 5 is one of the largest surviving complexes along San Francisco’s Embarcadero. As part of the original City Beautiful movement, begun in 1905, these piers retain the power to communicate the monumentality and grace of the design’s original vision.

As the United States population began to grow at an increasing rate during the latter half of the 19th Century, the idea of architecture and the creation of functional as well as aesthetically magnificent public areas came into the forefront. As the United States became economically competitive with the Europe, the City Beautiful movement, led by architect Daniel Burnham, aimed to develop architecture with equally compelling and creative design structures.

San Francisco developed at an astonishing pace following the 1848 discovery of gold at Sutter’s Mill, causing San Francisco to become the largest city and busiest port of the West Coast. For years, the city had been filling in the bay in order to create more land mass. However, the edge of the bay had never been coordinated with the rest of the city. The City Beautiful movement assisted in this development by creating a boulevard to create a continuous urban edge and a space for civic aggrandizement.

During the rise of San Francisco commerce, the 1906 Earthquake and Fire not only devastated the city, but provided an opportunity for rebirth and redesign, lending additional support to the City Beautiful Plan. Although this initiative originally focused solely on the Civic Center, the 1914 opening of the Panama Canal triggered a rise in the interest of developing the city’s waterfront. The Panama Canal reduced sailing time from New York to San Francisco and promised great changes for the city. Thus, San Francisco’s harbor was to become not only more efficient but also more beautiful, as it was to become the gateway to tourists as the Ferry Building was to become the city’s most common arrival point.

With construction spanning over a decade in length, led by Chief Engineer of the State Harbor Commission, Frank G. White, Piers 1½, 3 and 5 opened in 1918. Unlike the piers south of the Ferry Building that were designed in the Mission and Gothic styles, the piers north of the Ferry Building were built in the Beaux-Arts style, similar to New York’s Chelsea Piers. Pier 1½ is unique along the Embarcadero because, unlike similar-looking facilities, it was designed specifically for passenger traffic.

The famous Delta King and Delta Queen provided overnight connections between San Francisco and Sacramento from Pier 1½, making it an important gateway for public travel to the interior of the state. Pier 3 and Pier 5 served primarily freight shipping, with a colorful variety of companies sharing the bulkhead office and warehouse spaces and the huge transit sheds which originally extended the full length of the finger piers extending more than 700 feet east from the wharf on the Embarcadero.

After the Second World War, the piers fell to disuse due to the ports in Oakland, Alameda and Richmond which were better equipped to respond to the conversion to containerized shipping. Piers 1½ and 5 were harbingers of the drive to find new uses for buildings which form a valuable part of the city’s environment. The former Passenger Waiting Room of Pier 1½ was converted into an architect’s waterfront office, and the bulkheads of Piers 1½ and 5 were used as offices for

prominent firms in the fields of law, financial services and design. While many of the piers were demolished, Piers 1½, 3 and 5 remain the most visible from the Ferry Building and Market Street, still the main thoroughfare of the city. The Waterfront Land Use Plan, created as a citizens’ initiative in 1990, reserves the Port’s properties to the expansion of maritime operations, and encourages creation of new public access, recreation and open space along the Bay. The Plan also identifies sites for compatible new commercial development that will increase public enjoyment of the waterfront, help subsidize maritime industries, fund new public access and open spaces, and help stem the continuing deterioration of Port property. The demolition of the double-decked Embarcadero Freeway in 1991 created an opportunity for the Port of San Francisco to reunite the city with the waterfront. The Port created public access, parks, walks and plazas for new residents of the Embarcadero and the nearby Financial District, to finally utilize the magnificent waterfront area. Thus, these piers have become inextricably linked with many first impressions of San Francisco and continue to serve as a gateway, linking San Francisco’s past with its triumphant future.